Offshore oil in gulf of mexico Essay Example | Topics and Well Written Essays - 1000 words - 1

Offshore rock oil in gulf of mexico - Essay ExampleThe original location of the oil sedulousness was off the Louisianan coast. Though at first the production was negligible, it rose steadily such that in the 90s it was producing around 25% of the worlds gas. The transformation of the offshore oil industry off the Mexican Gulf can be attributed to technological transformations and brisk entrepreneurship. The inventiveness turned the rather run-down Louisiana into a hub of prospering activity in terms of oil production. The industry at first got workers from around Louisiana but later workers came from all over the United States. It can be said that currently Louisiana is a major contributor to the United States economy. Consequently, people getting attracted to it were the expectations. After the trice World War, the veterans who came back home too part in the challenge of mining oil from the ocean floor. They were successful and the developing technology is continuously incite their outcome as improvements to their system are made daily. The offshore mining industry now boasts over 4000 oil platforms that are active and pumping the petroleum to dirt (Fitzgerald 82). Offshore operationing for oil is quite challenging. Though the mechanism is mostly the same, the fact that this is being carried out miles away from the land makes it unique. The mechanism gets complicated when the ocean floor is thousands of feet below sea level. In offshore drilling, artificial platforms down to be built for the drilling purpose. To highlight how complicated the put to work is, it is imperative to have an insight into the process of drilling in details. The artificial platform, for example, created to provide support for drilling is usually unstable due to water currents and the winds (Lloyd 45). In order to drill effectively in a non stable position, a drilling template is required. It is placed accurately by use of GPS and then a shallow maw is dug where it is cemented to the sea bed. That in place, the accuracy of the drilling is ensured without being hindered by the motion of the platform. A blowout preventer is installed too to prevent any gas from course out on the seabed and contaminating the water, just like in onshore mining. The rigs in this case have to be economized there are personal chattel rigs that are used solely for exploration because they are less expensive than the permanent ones placed after the oil deposits have been found. The whole offshore process is based on low cost production with a maximized profit but with utmost concern being environmental safety. However, environment safety in cases of offshore oil drilling has raised a lot of controversies (Fitzgerald 82). Though the oil mining along the Mexican gulf is economically beneficial, it significantly contributes to environmental degradation. Several critics have pointed out that off shore mining is not only dangerous but also risky. The industry has set up several(pren ominal) safety policies but they are highly doubtable considering the explosions and oil rig accidents. For instance, in 2010, there was an explosion in one of the rigs that killed eleven people and left oil gushing at an estimated five thousand barrels per day. This oil spill with such intensity outdid its income by the damage it caused on the fisheries (Lloyd 45). The environment is the foremost occasion that should be consider when taking part in any entrepreneurial activity. The question that has

Free Will Essay Example | Topics and Well Written Essays - 1750 words

Free Will - Essay ExampleHe argues that though indeterminism and freewill are incompatible, hu worldly concern beings self-forming or libertarian interpretions are essentially the result of freewill. Therefore, they are morally responsible for their actions. Unlike Kane, Derek Pereboom argues that some(prenominal) determinism and libertarianism are incompatible with freewill. Indeed, he remains agnostic about the truth of determinism. hardly he argues that whether determinism is true or not, freewill is incompatible with it. So, human being should learn to live without freewill. Yet the incompatibility of freewill with determinism does not imply that man is free from moral responsibility. Since, according to him, an factors action is either the result of causal determinism (self-forming action) or the manipulation of some out-of-door power, in both cases, the agent will remain responsible for his action. It is because though freewill does not exist, mans action (even though the agent is tricked, by some external power to perform that action) will seem to be caused by his freewill.In fact, Kane has an impulsive tendency to argue against compatibilism on the ground that man will neer be able to learn whether his will is determined by some other power or not. Therefore, the question about the compatibility of Freewill and determinism is absurd. Referring to Fraziers light of Skinners Walden Two, he says that the deeper freedom of the will is an illusion in the first place. We do not have it anyway (Kane 427). This assertion has deuce meanings simultaneously first, it can be assumed that he attempts to says that man does not freewill, since it is an illusion. Secondly, it can be assumed that since the concept of freewill is an illusion, man is free to act according to what he calls his will. Kane calls this freedom of man to act on his own at some particular moment as libertarianism. Indeed, he believes in the agents mundane power

Jokes in English Essay Example | Topics and Well Written Essays - 1000 words

Jokes in English - Essay ExampleOne of the main reasons why this is possible is because of the adoption of the English language in sundry(a) part across the world. It has in that locationfore become putting surface for most learning institutions to incorporate English as one of the core or optional subjects. Students are need to learn several skills in speaking, reading, listening, and writing in the English language. However, an essential part that e very instructor needs to know is that magic tricks play a very huge part in developing these skills (Sosothikul, 2007). English language and its culture embrace jokes to a high level making them an essential part that is not worth foregoing. It is believed that the best way to understand the English language then one has start reading English jokes as it enables one to practice things such(prenominal) as phrasal verbs and the slang, which is essential for everyday life. Objective of the study The objective of this study is to help English students to understand how they can utilize jokes in broaden their understanding and use of the English language. ... The study will on that pointfore utilize the various texts and articles available to create a comprehensive understanding of English jokes. bring question The study seeks to answer the question on how are jokes utilized in teaching and understanding the English language? Jokes in English Jokes When it comes to English, there are several sources of short jokes available on the internet, inside English texts, and speeches. Jokes originate from various situations, memories or sometimes converted from one language to another. In his contribution to English jokes, Dundes (1985) tries to explore explores the Jewish folklore which is a rich source of jokes owing to the fact that the Jews are always big on humor. In the article, he identifies how the translation of Jokes to English affects their meaning and if the converted jokes continue to hold the same humor a nd influence (Dundes, 1985). Jokes in English have become a common way of life and their origins date a long time back in history. John Cleese is a common household name in the UK and various parts of the world. He has had several contributions towards humor and funniness in Britain and across Europe and the United states (Tebbe, 2008). In an article on John Cleese, Tebbe (2008) explains the origins of jokes and their contribution to the comedy industry in the UK. One thing is however evident that the origin of jokes cannot entirely be studied because to an extent we can say that comedy has been there since man existed. Influence on wad Jokes have different and varying influence on people across different platforms. A good joke at home would or may have a different impact were it told at work place. This is because the jokes touch on several subjects in peoples lives and some end up being offensive while some

Exam 1 Assignment Example | Topics and Well Written Essays - 1000 words

Exam 1 - Assignment ExampleThere are 44 questions, be sure to answer them all. MULTIPLE CHOICE (1 pt each) 1. Which of the following includes all the others? A) atom B) cellphone C) organism D) ecosystem 2. In science, a hypothesis must be A) testable B) a known fact C) able to be proven absolutely true D) derived from a theory 3. A chlorine atom has 17 protons, 18 neutrons, and 17 electrons. The atomic number of chlorine is A) 8 B) 17 C) 35 D) 52 4. If you place the probe of a pH meter in an unknown liquid and it reads pH 1, the liquid is A) an acid B) soggy C) a base 5. This polysaccharide forms fibers that are a major component of plant cell walls A) glucose B) cellulose C) starch D) glycogen 6. Glycerol is a building bar of A) starch B) enzymes C) vegetable oil D) DNA 7. Which of these types of molecules contain nitrogen? A) proteins B) phospholipids C) polysaccharides 8. Prokaryotic cells, with no nucleus or membranous organelles, are found in A) animals B) bacterium C) fung i D) plants 9. If the concentration of glucose in the water outside of a cell is lower than the concentration inside, A) water will tend to leave the cell by osmosis B) water will tend to enter the cell by osmosis C) glucose will tend to leave the cell by osmosis D) glucose will tend to enter the cell by osmosis 10. ... Which of these does not have to be present for photosynthesis to occur? A) water B) carbon dioxide C) glucose D) chlorophyll 13. The oxygen in our atmosphere is produced by A) photosynthesis B) cellular airing C) greenhouse effect D) volcanic eruptions 14. Yeast cells break down glucose anaerobically into A) grain alcohol and CO2 B) lactic acid and CO2 C) lactic acid and H2O D) ethanol and H2O 15. The net energy gain from complete cellular respiration is A) 2 ATP B) 4 ATP C) 8 ATP D) 36-38 ATP 16. degree centigrade dioxide is released in A) the light-dependent phase of photosynthesis B) the Calvin cycle C) glycolysis D) the Krebs cycle 17. Which of the following is not a characteristic of enzymes? A) they are proteins B) they speed up the rate of chemical reactions C) they act on specific substances called substrates D) they are used up in each reaction, thus need to be produced in large quantities 18. Each new cell produced by this process will have an identical copy of all chromosomes and genes possessed by the parent cell A) meiosis B) mitosis 19. During the first division of meiosis, A) homologous chromosomes evidence B) chromosomes separate at the centromere C) chromosomes become triploid 20. The number of chromosomes in a human sperm cell is A) 4 B) 8 C) 23 D) 46 21. Exchange of genes between maternal and paternal chromosomes before the first division of meiosis is caused by A) crossing over B) X-linkage C) cytokinesis D) replication 22. If a heterozygous antheral mates with an albino female, what percentage of albino children would be expected? A) 0% B) 25% C) 50% D) 75% E) 100% 23. Queen Victorias son Leopold had hemophilia, which i s caused by a sex-linked recessive gene (Xh). Leopold lived to be 31 years old and fathered a normal daughter. What is the

Marketing Journal Personal Statement Example | Topics and Well Written Essays - 750 words

Marketing Journal - Personal Statement ExampleIt enables me to appreciate the well-crafted marketing strategy of Starbucks instead of just branding it as a intensity coffee retailer focused on bringing cups of coffee in the market. I now see that the success of Starbucks is due to its well orchestrated and plenary marketing strategy. It provides that Starbucks experience by having good ambiance, good coffee, and good baristas. I would have to say that I appreciate its quest in using spirt coffee allowing it to help small farmers whose main livelihood is producing organically grown coffee which atomic number 18 consumed by Starbucks clients. I like the companys effort in ensuring that beans are green and ethical as this add value to their overlaps. As a discriminating customer, I would gladly pay a premium for a intersection point which is manufactured by a socially liable business organization thinking that I am not just having a good product but is also given the opportunity and reach out to other people through my purchases.I believe that marketing has a good collision in us. ... Marketing is not bad in itself. Marketing just responds to our emerging needs noting that the success of a campaign is dependent on our responsiveness. Thus, I believe the harm that it can inflict on individuals and society is dependent on our acceptance of it. The prevalence of corporate social responsibility as a good way of marketing a business organization is good for the society. As we customers continue to prefer products which are made by socially responsible manufacturers and service providers, we also continue to urge companies to give back to the society that they operate in. The greater participation of companies in livelihood, educational, and financial development of less inside(a) societies just shows how marketing helps the economy and society as a whole. Through marketing, we get informed of what companies do and how they contribute to sustainable development .For me, the most important spot that companies should focus on in this time is the current economic slowdown. Recognizing that it is affecting all nations both developed and developing, companies should seek to minimize the blow of economic street corner by helping in their own ways. This can be done by directly intervening in nations where help is needed. Another is through retention their workers and focusing on other cost-cutting initiatives. I think it will be illogical to focus on environmental concerns at this present time when our conundrum is in economic sustenance. I will be very much pleased to see business organizations coordinating with government and other institutions in devising the economic recession more bearable for everyone in the globe. This is an urgent matter and a business organization which calls

Acid Rain Essay Example for Free

Acid Rain EssayAcid Rain is rain, snow or fog that is colly by superman in the atmosphere and damages the environment. When fossil fuels atomic number 18 burned they release mostly CO2, but they also release two ill artilleryes, sulphur dioxide and various nitrogen oxides. The sulphur dioxide, SO2, comes from the sulphur impurities in the fossil fuels. However, the nitrogen oxides are created from a action between the nitrogen and the oxygen in the air, caused by the heat of the burning. When these gases mix with clouds they form dilute sulphuric bitter and dilute nitric red-hot. This then falls as savage rain.Cars and power place are the main causes of Acid Rain. Acid Rain has effects on plants, soil and even buildings. The acid reacts with the limestone and then the limestone begins to erode. From previous knowledge, I know that limestone has the chemical substance formula CaCO3. Limestone, chalk and marble are all atomic number 20 carbonate. When an acid reacts wit h a metal carbonate (such as calcium carbonate) the fizzing shows that a gas is produced. That gas is carbon dioxide, CO2. Adding hydrochloric acid to a rock sample is one of the tests for a carbonate rock, like marble, chalk or limestone.It is also why these rocks are greatly affected by acid rain. The word equation is for this chemical reaction between calcium carbonate and hydrochloric acid is Calcium carbonate + hydrochloric acid calcium chloride + carbon dioxide + water The chemical formulae for this reaction between calcium carbonate and hydrochloric acid is CaCO? + 2HCL CaCL2 + CO2 + H2O The rate of reaction lav be metric by measuring tot of Carbon dioxide gas that is obtained by the syringe. There were various types of apparatus which I included Goggles Syringe Stop measure Measuring cylinder SpatulaHydrochloric Acid Marble-Powder and Chip Boiling tube Bung Preliminary experiment. Before actually beginning my investigation, I go forth firstly campaign out a prelimina ry investigation. This will help me to chance on the improvements that I can make after the experiment. I will be able to see possible downfalls and failures in my method, work out appropriate quantities of chemicals to use and generally improve the quality of the final experiment. Below is the set up apparatus that I will use for the preliminary experiment and the actual experimentThe preliminary experiment is performed so that I can predict the brashness of acid, the mass of the spot and powder and the length of eon that I will be timing for. 1. Firstly, I set up the apparatus. 2. I will specify a render mass of marble using a balance and I will place it into the boiling tube. 3. wherefore, I will measure a quantity of acid and quickly add it to the boiling tube whilst after quickly placing the bung onto the top of the tube. 4. I will record the amount of CO2 gas which is disposed off, e truly provide amount of time. This will produce a rate of reaction.For many experiment s the rate of reaction can be changed by altering curtain variables. For this reaction there is no catalyst, therefore we cannot alter this variable. However there are common chord main variables that could be changed Temperature of the acid this would be varied by starting off with the acid at room temperature (around 24i C) and then using acid with temperatures of 30i C, 40i C and 50i C. Concentration of the acid the concentration would be varied three times, using hydrochloric acid with concentrations of 0. 5M, 1M and 2M.Surface area of the calcium carbonate the surface area would be varied by using different sizes of calcium carbonate. I will predict that the 2m acid and the powder will be the fastest reaction as the acid is more compact with acid particles in the homogeneous volume of water. This helps more successful collisions burgeon forth place between the particles. The more collisions there are the increased rate of reaction. I found out that I should use 1 gram of mass for the chip and powder marble and 30cmi of acid. This is because the reaction is not too fast or slow. I can spoil an acceptable number of results recorded.I will be using three different concentrations of acid, 0. 5m, 1m and 2m. (m=molar) The time I will be using will be starting at when the syringe starts to move up to 180 seconds. I will be keeping the amount of acid the corresponding and the mass of the marble so that I conduct a fair test. The temperature was kept at 24i C-25i C. Results 0. 5m with chip 0. 5m with powder Mass of chip = 1. 0g Mass of powder = 1. 0g Time (s) vividness (cmi ) 10 2 20 4 30 5 40 6 50 7 60 8 70 9 80 16 90 17 100 18 110 20 120 21 130 22 one hundred forty 24 150 25 160 26 one hundred seventy 27 180 31 plenty of acid = 30cmiVolume of acid = 30cmi Time (s) Volume (cmi ) 10 14 20 17 30 19 40 20 50 22 60 23 70 23 80 25 90 29 100 34 110 35 120 37 130 38 140 38 150 38 160 39 one hundred seventy 40 180 40 1 m with chip 1 m with powder Mass of chip = 1. 0g Mass of powder = 1. 0g Volume of acid = 30cmi Volume of acid = 30cmi Time (s) Volume (cmi ) 10 21 20 30 30 36 40 38 50 39 60 31 70 42 80 43 90 43 10 44 110 44 120 44 130 44 140 44 150 44 160 44 170 44 180 44 Time (s) Volume (cmi ) 10 4 20 5 30 6 40 9 50 12 60 15 70 18 80 21 90 24 10 27 110 31 120 34 130 37 140 40 150 44 160 47 170 50 180 52.2 m with chip 2 m with powder Mass of chip = 1. 0g Mass of powder = 1. 0g Volume of acid = 30cmi Volume of acid = 30cmi Time (s) Volume (cmi ) 10 5 20 9 30 13 40 16 50 22 60 26 70 33 80 36 90 46 10 46 110 46 120 51 130 54 140 57 150 57 160 57 170 57 180 57 Time (s) Volume (cmi ) 10 0-60 20 30 40 50 60 70 80 90 10 110 120 130 140 150 160 170 180 Conclusion. afterwards end my experiment my results show me that as the concentration of the acid is increased, the reaction contends place faster and more gas is produced in a shorter space of time. cod to this I found that the 2M hydrochloric acid (the strongest concentration o f acid I used) produced the most gas in the shortest time. The 0. 5M hydrochloric acid (the weakest concentration of acid I used) produced the least amount of gas in the longest time period. I can clearly see from the graph that the 2M hydrochloric acid gave the fastest reaction and produced the most gas in the shortest space of time, because the gradient of the curve is the steepest and goes far higher than the other curves showing that a larger amount of gas was produced because the gas produced axis is the y axis.The concomitant that the 2M acid had the steepest curve shows that the reaction was fastest because a large amount of gas was produced (high on the y axis) and in a short space of time (short on the x axis). This will ready a steep gradient on the graph. The 0. 5M hydrochloric acid gave almost the opposite curve when the results were placed on a graph. Not much gas was produced in a long space of time and so the slope was very gentle and low on the graph.The 2M hydroch loric acid produced the most gas in the shortest amount of time and was generally a quicker reaction due to its significant difference in particle positioning compared to the 0.5M and 1M hydrochloric acid. The more concentrated 2M hydrochloric acid has more acid particles in the same volume compared to the 1M and 0. 5M acid.This means there are more available acid particles to react with the calcium carbonate. The reaction will be quicker when using the 2M acid because there are more particles available to react with. The calcium carbonate particles can react with more acid particles quickly as they are easily accessible, whereas in the 0.5M acid, there are few acid particles in a volume and so some calcium carbonate particles will reach no acid particles to react with, causing the reaction to be slow and uneventful. All reactions will only occur if there is enough naught to make it happen. This minimum energy is known as activation energy. Activation energy is the minimum energy for which two reacting particles must collide for a reaction to take place. When particles collide they slow down, stop, and then fly apart again. This will occur regardless of whether they confine enough energy to react.In an unsuccessful collision the particles crystallise unchanged, but in an effective collision the activation energy barrier is crossed and the particles that separate are chemically different from those that came together. I think my results are definitely sufficient to support my prediction. They equal everything I predicted and I am very delight at how well they turned out. Evaluation I think that the experiment went very well. All my results matched my prediction and everything went according to plan. The gas produced by each acid had a steady increase however there were a few rogue points.Overall I achieved what I set out to do. I would have liked more time on the experiment to make sure everything was perfect, though. Due to the short time limit we were q uite rushed in completing the experiment. There were a few aspects of the experiment that could have been improved to make the experiment even more accurate. For a start the experiment was undertaken over a few days. Each day had a different temperature and so this would have affected the results. If one day had been hotter than the others the heat would have influenced one reaction to take place faster.Also due to the fact that the experiment lasted a few days, different equipment was being used each day. Some gas syringes were slightly stiffer than others and so wouldnt move out as fast. If on one day you had a very stiff gas syringe that wouldnt move very easily and on another day you had a very loose gas syringe, then the results would be very different as the loose gas syringe would give results that say that the reaction happened very fast and the stiff gas syringe would give results that say the reaction was slow.To prevent this from happening the experiment should have been undertaken and finish on the same day, using exactly the same equipment as you started with for each acid. The initial part of the reaction when the acid first reacts with the calcium carbonate is very fast. A lot of gas is produced at the beginning of the reaction. However the way the apparatus are set up means that when you pour the acid onto the calcium carbonate, there are a few seconds when the gas is able to escape before the gas syringe is connected to the test tube.To avoid this from happening a test tube containing the calcium carbonate should be placed inside a beaker containing the hydrochloric acid. They must not be touching, as the reaction would then start. Then the gas syringe will be connected to the beaker. When the reaction is ready to start, the beaker is knocked so that the test tube falls over, consequently causing the reaction to take place as the acid and carbonate would mix. Then when the initial gas is produced it will all be caught as the gas syringe is al ready in place. The surface area of the calcium carbonate should also have been kept equal.The same number of equally weighted chips should have been used. E. g. all 1g chips. This way the reaction is fair and accurate, as a large surface area will cause the reaction to take place faster. Keeping all the surface areas the same would have kept the experiment fair. However to do this would have taken a long time and we only had a limited amount of time. other way of keeping the temperature the same would have been to do the experiment in a water bath. This would have allowed us to do the experiment over a few days as well.

Bmw Swot Analysis Essay Example for Free

Bmw Swot Analysis EssayLogo-BMWs white-and-blue logo is recognizable worldwide, and recalls the companys nonplus as an aircraft engine manufacturing logical argument. It symbolizes a pilots view finished a propeller as alternating white and blue segments. Most favored multi- flaw premium car manufacturer-BMW has three brands, BMW, MINI, and Rolls-Royce. They ram homeed 141,952 BMW, MINI and Rolls-Royce cable cars in 2007 and gross sales change magnitude by 7. 4% from the previous year. Super high life Rolls Royce car-The Rolls-Royce phantom holds the number sensation position in the super-luxury car segment.The Phantom was launched in 1993, and the final assembly, as wagesously as all-wood and leatherwork are custom made for each guests individual specifications. The fix where they are produced, the Goodwood plant in England, contains altogether two robots to paint the space frame body all other work is done by hand, in keeping with the Rolls-Royce tradition. Sp completions one of the soaringest revenues on RD-BMW Group employs about 8,000 people worldwide within the research development (RD) network and has invested millions of dollars over the years.They employ engineers, designers, mannikin builders, computer experts, and scientists of various disciplines FIZ co-ordinates and optimize research activities across the host to create the BMW cars of the future. Brand-BMW bedded in the top 20 nearly recognized planetary brands. BMW is at present the only multi-brand auto put onr that utilizes a pure, premium brand st appraisegy. The markive behind this strategy is to generate luxuriouslyer income per vehicle on the basis of returns with a high intrinsic value and a self-colored brand image. Their brand ranked number 15 in 2006. Longevity-Bavarian Motor Works (BMW) was formed in 1916 aft(prenominal) two small aircraft engine manufacturers merged. In 1923, BMW began to build motorcycles, then its first car in 1928. Driving School- legion(predicate) manufacturers get down associations with driving schools BMW runs its own. The BMW Performance Center, adjacent to the BMW Manufacturing preparation in Spartanburg, attracts owners and prospects from around the country for an supreme brand experience. Sales-BMW is one among the leading players in the premium cars segment. It achieved a record sales volume of 1,373,970 units in 2006. BMW is ranked among the ten largest car producers globally. Awards/Recognition-Reflecting BMWs inscription to ontogenesis quality and innovative products, the company has been honored with several awards in the past. For example, BMW was presented with the Design Award of the Federal Republic of Ger many an(prenominal) in February 2006 for the BMW 6 Series Coupe and Convertible models. Presented by the German Design Council, the award was the highest official German design award.Following this, the MINI model of the company win the Golden Steering Wheel 2006 award in sevener out of 15 categories, ten days a transmit of its official market launch in November 2006. Formula 1-BMW won its first Formula 1 championship in 1983 using a four cylinder, 1. 5-liter production based engine. Of course it was turbocharged and could develop well over 1,000 horsepower, some say over 1,500 for short periods of time. BMW continues to field a Formula 1 team because it provides the ultimate in competition and thus the ultimate in learning for BMW. Excellence through quality innovation-BMW Groups succeeder is its strategic focus on developing customer-friendly innovations, coupled with an approach to innovations centering that is unique within the motor industry Customize your own car-BMW has the option of seeing a sample of the car youd like by selecting contrasting options such as the color of interior design and exterior design, the wheels, the model etc. Intelligent processes-the COSP(Customer oriented sales and production process) bases production on the customers cus tomized version and not by company standards. They employ 70,000 workers in 23 different locations to build the customized cars. A customer can change or alter the options and style of the car right before it goes into production. Environment-friendly-BMW considers environmental and recycling requirements.They use recycled products to build cars. They have environmental standards for all the plants throughout the world. They build cars that bring low the amount of burn down consumption. Superior technology and development of red-hot products BMW is doing this is by developing a hybrid engine as part of a global alliance. The aim of this development is known as a two-mode hybrid vehicle, combining a burning at the stake engine with two electronic engines. This design is aimed towards improving the performance, fuel consumption, emissions and range of conventional hybrid vehicles.The primary goal of modern hybrid systems is to save fuel. Commitment to customers BMWs main goal is to focus on getting the product to the customer as quickly as possible. BMW has a program known as the Customer oriented sales and production process. This way, the customer is able to make any last minute changes to the equipment and accessories theyve ordered shortly before the vehicle goes to assembly-without delaying the date of delivery. Design Work design process of building vehicles is done by California Innovation trigon.This state of the art firm uses computers to help aid the process of design. The highlight of this facility is what the industry has begun to call the model dental plate. The model plate is a measurement system that transfers the contours of the object being scanned to computers where a 3D model is produced. The designers can then go in and make changes to the object through the computer in order to make the part as suitable for its intended use as possible. What makes this machine so rare is the size of object that can be scanned. The model plate can s can very large object, up to the size of an omnibus.With the use of this technology BMW and California Innovation Triangle are able to layout and design entire vehicles piece by piece. Involvement in community South Africa serves as good example of BMWs societal commitment. BMW works to bring change from within by enacting equality in the workface, and investing not only in the business, and also in education, health care and recreational facilities for employees. The factory at Rosslyn, near Pretoria, evolved from a CKD facility to serve the old South Africa, into a sophisticated facility that is now part of BMWs international production-distribution network.This risk BMW took provided South Africa the ability to export. And in 2002, the South African factory captured the J. D. Power and Associates gold award for initial production quality. Environmental commitment BMW factories meet the demanding ISO 14001 environmental standards worldwide. This is not only true for the oldest BMW factory in the city of Munich and at 10 year old American plant in Spartanburg, South Carolina, but also with new factories in emerging and less regulated markets like Thailand and Russia. Excellence through quality innovation-BMW Groups success is its strategic focus on developing customer-friendly innovations, coupled with an approach to innovations management that is unique within the motor industry.From features like the twin-flat motorcycle engine, V-shaped overhead valves, and hemispherical combustion chambers introduced on the classics of the 1920s and 30s, to modern technology including ABS brakes, Xenon lights, smart airbags, the head protection system, Valvetronic and iDrive, BMW constantly reinforces its credibility as a premium manufacturer Management-Chief executive, Norbert Reithofer, who took office on September 1, will be seeking to build on the Bavarians global momentum. Reithofer has a brilliant track record as head of production, such as combining lean manuf acturing and Japanese-like continual improvement with benchmark flexibility for a premium automaker which gives BMW a big cost advantage over leading competition and making it tough for competitors like Mercedes to gain any ground. Young customer base-With the Mini and series 3, BMW has a significant dvantage of gaining junior and first time purchasers over other luxury brands. The youth market is critically important because if a young buyer chooses a particular brand for a first car, he or she is more than than likely to buy others with the same name plate as they mature and hit up in the market. Even though buyers in the 16-35 age category only accounted for a small percentage of overall sales it is important to gain there sales because as the old marketing principle goes it is easier to keep a customer than to gain new ones. WEAKNESSES New Models-Is it really worth developing new models?It entails expenses along with raptus prices. Each day BMW is striving to produce and dev elop new cars to satisfy the customers. In the long run, who actually knows if these cars are going to be a big hit. The company might actually be wasting their time and money in producing a model that will not be worthwhile. When developing and producing cars it is important to decipher whether or not the car will become one that is popular on the market. BMWs heavy cost German base. -More and more competitors are shifting product development activities to lower cost countries.BMW could be forced to negotiate a way to maintain cost competitiveness and its disposition for German engineering excellence made in different countries. Price- other weakness of the BMW industry is getting the customers to buy these cars. Yes, the hybrid vehicle will save you fuel, but it will be so expensive that it might be hard trying to find customers to buy them at such a high price. Another reason the price of the vehicle is so high is because they are shipped across the linked States and also come from a factory in Germany.The expenses of the vehicles and the shipping rate are two key weaknesses that many companies must work with. Motorcycle Sales-The European market accounts for more than 60% of BMWs motorcycle sales on an fair(a). The group is heavily dependent on this region with Germany being one of the largest markets for its motorcycles business. With the demand in Germany being highly inconsistent in the past six years, this high dependence on a particular region can have an adverse effect on the companys sales, during periods of demand stagnation in the region. For example, BMWs motorcycle sales in Germany declined by 9. % to 24,064 units in 2005, which further declined to 23,617 units in 2006. Corporate image-too serious ad tradition-bound. Hybrid Prices-These types of cars will save you a lot of money on fuel, but the problem BMW is having trouble with is pricing the hybrids. It would be hard for BMW to find customers that would buy the hybrids at a high cost. Ship ment Cost-Most of the cars are shipped from Germany to the United States. The shipping cost would affect the price of the car. This is one the expenses that the BMW companys would have to deal with in pricing their vehicles for the customers satisfaction. Online Strategies-BMW is not winning the information war in the market place about its own customers, their attitudes, complaints, wishes, etc. BMW is not operating in a manner, which acts to include its customers including their meeting and information sharing sources. Existing online efforts do not meet consumer needs. There is a lack of human intelligence and an over-reliance on visual marketing in BMWs on-line strategies. Dealer Networks-BMWs dealer network is in the midst of great change. Overall basic product margins are down while business infrastructure requirements are up.Many dealers do not feel that the field reps are there to help them build their business but rather just to comment arbitrarily and deliver business chan ge requirements from BMW headquarters. There is a problem with two way information flow in the distributor-dealer relationship. Dealers feel that they are not being listened to and are also not being serviced in critical areas of their business by BMWNA staff. Management-Dealers want to be able to discuss key elements of their business given their particular(a) capital resources. Given the size and nature of he motorcycle market many dealers feel that BMWs current policies are overly restrictive to the strong development of their business and that BMWNA should operate in a more flexible manner which could be seen as co-development of a dealers franchise not just top-down management by memo. Changing Consumer Environments-Also, as it appears that BMWs dealer strategy is to move to larger centralized corporate style stores, many of the smaller mom and pop dealerships that historically or currently serve a key segment of the BMW owners/riders are being alienated and/or eliminated.By following this policy of upgrade or be eliminated BMW is removing both the habitat in which the consumers live as well as the knowledge base and animation structure from which they engage in BMW oriented motorcycle commerce. OPPORTUNITIES India-The Company has been launching several new initiatives and has been widening its product base since 2001. The company expects ample development opportunities in India, and it is keen on expanding its bases in these countries. The expansion of the euro. -In May 2004 more countries adopted the euro making it the worlds biggest trading block.This offers ample opportunities for BMW to leverage its strong European position in the premium car segment to gather more market share across new and expanding markets. A Chinese luxury car market-Rigorous attempt to get into the Chinese luxury car market signifies an increase in the earnings of the company over the coming years. China already ranks as the third largest market for BMWs 7 Series luxury limo usines. BMW predicts that vigorous growth will place China among the companys seven largest markets in a few more years. Diesel Power-BMW foresees an immense opportunity in the diesel-powered cars segment. Tourism-the Zentrum building is located in South Carolina. This gives tourists the opportunity to take a look at the history of BMW, also at the cars, the speed and innovation free of charge. It is the only BMW museum in the United States. It is also located next to the only BMW manufacturing plant in the United States. BMW should take a look into building more museums throughout the world. Expansion-although BMW is very successful they should think about expanding their manufacturing plants throughout the United States and other countries.They only have one location in the United States which is in South Carolina. Have the surmount and most current technology-It is important for BMW to have the best research and development staff where they can keep the company up-to-date with t echnology. With the latest technology and supplies, BMW can create the best cars the fastest and most efficient way possible. Broaden information sharing -BMW should broaden information sharing amongst their dealers, distributors, and factory. This will improve product repair knowledge resulting in amend customer service and satisfaction. Improve and run their business based on their business plan-Improving the capabilities of dealers to sell more BMW products in the marketplace through refinement of their business plan Utilize the Internet more-Multiply the value of the human capital in the BMW network by e-knowledge and e-training. Better training of their salespeople-Development and implementation of business practices that harness the best of each individual dealer and make their unique market position/skills a valuable part of the entire network. Partnering with Sirius Radio-In 2005, BMW partnered with Sirius Satellite Radio to promote its new 3-serious car for 44 days. BMW u sed Sirius to promote its new car because the radio station had 1. 24 million subscribers and still growing. On the final day of progress it broadcasted a live concert with various artists. Acquiring Volvo-The chairman of BMW, Dr. Norbert Reithofer, is plan on expanding the business with a fourth brand name, Volvo. Although sales of Volvo has been slow in the North American and Europe, its brand name focuses mainly on safety and its fashion appeal is not attractive to the eye.BMW could help out by getting the company to make it a more global brand, also in the Asian Market. Apple iPhone-The new Apple iPhone is one of the next best things of phones. It is a touch screen phone with a built in iPod. This would give BMW the opportunity to integrate the iPhone into their cars. China market-An opportunity for BMW is the increase in the luxury automobile market in china. The most significant growth of the luxury market can be attributed to Jiangsu province which has created an 84 percent increase.Next to Jiangsu is Guangdong, making 79 percent recorded growth in the market. On the other hand, Zhejiang province also bagged a 54 percent increase. THREATS Demand Patterns-BMW operates in an industry that is prone to cyclical demand patterns due to consumer wants and needs. Currency-Any unfavorable trend in Euro valuation against major currencies can hurt BMWs performance. Fuel Efficiency-While BMW continues to work on high performance, keen and efficient gasoline engines, the company is also committed to a green-house-gas- free hydrogen powered vehicle as a long-term strategy.At this time we have an active development program that will enable us still to bring to market a full size automobile, propelled with hydrogen, before the end of the decade. The continuing decline of the dollar against the euro-This menaces to undercut BMWs top-line thereby tempering its profitability. The euro to one-dollar ratio has dropped from 0. 702626 euros to 0. 690376 euros from Octobe r to November. The rising price of raw materials -Materials such as steel threaten to offset the companys earnings.BMW continues to face the rising cost of raw materials as the key challenge to maintain and improve their growth performance. The annual average market price of aluminum, copper and plastic rose by 34%, 76% and 13%, respectively, in 2006. Likewise, the price of industrial raw materials also increased by more than 30% in 2006. Rising gas prices with a weak U. S. market, steadily rising gas prices and gaining popularity in non-luxury vehicles there is the temptation to move down market.